Key responsibilities
- Carries out all digital marketing activities
Acts as a digital marketing advisor and makes recommendations to improve the company’s various departments
Manages social media, marketing campaigns and other customer acquisition and retention activities
Creates and produces digital and traditional graphic designs
Web
Required skills and experience
- Experience in developing and optimizing a minimum of 20 corporate websites
Experience in redesigning at least 5 websites
Proven experience relating to landing pages in a client acquisition context
Experience relating to HTML 5, JavaScript, PHP and CSS3 programming
Experience in developing and managing WordPress and/or Drupal websites
Proven experience relating to SEO, SEM and PPC campaigns
Experience relating to Google AdWords and Google Analytics
UX/UI knowledge
Knowledge and experience relating to content management
Your portfolio will be requested and studied
- Experience in using other CMS solutions
Ability to program in ActionScript and JQuery
Experience in developing Web Flash banners
Experience relating to back-end environments, and web hosting, configuration and migration
Experience in analyzing performance and producing web reports/dashboards
Experience relating to email marketing software such as MailChimp as well as CRM systems such as Sales Force
Experience in managing large projects carried out over many months
Experience in developing secured portals and in managing databases and automated marketing tools such as Pardot
Required skills and experience
- Knowledge and experience relating to managing corporate LinkedIn pages
Experience in developing, tracking and improving international LinkedIn campaigns
- Experience in managing communities on LinkedIn and/or Youtube
Required skills and experience
- In-depth knowledge of Adobe Photoshop and Illustrator tools
Strong knowledge of jpg, gif, png, tif, raw, eps and pdf files
Experience in producing high-resolution graphics for collaterals such as booths, catalogues, brochures, sales tools, pamphlet and posters
- In-depth knowledge of Adobe InDesign and Premiere tools
Experience in creating newsletters (design and programming) for computers and mobile devices
Experience in video editing and animation
Required skills
- Bilingualism English and French
Autonomous and self-starter
Enthusiasm and keen interest in developing professional skills
Ability to act as an expert in the field of digital marketing and to make innovative recommendations
- Work experience within B2B organizations or environments and/or in the IT or wireless telecommunication industries
Proficiency in industry lingo
Knowledge of B2B marketing particularities
- University diploma in a field relating to the position or college diploma along with a minimum of 10 years of relevant experience